https://cyruscumming.info Cyrus Cumming Thu, 18 Jan 2024 04:08:17 +0000 https://cyruscumming.info en https://cyruscumming.info/index Tue, 19 Jul 2022 00:22:00 +0000 Cyrus Cumming https://cyruscumming.info/index &nbsp; Cyrus Cumming Contact I'm a Motion Designer based in Rotterdam working at Studio Dumbar/DEPT®. I work with teams to craft brand identities for clients seeking simple solutions to complex problems. My approach brings modern brands to life through signature behaviors. I started my career in 2014 after studying film at Tisch School of the Arts. I’ve had the the privilege to work with brands including FX, MasterClass, Apple, IBM, and The New York Times. My work has been recognized by D&amp;AD, Brand New, It’s Nice That, Motionographer, and Stash Media. &nbsp; https://cyruscumming.info/Pradasphere-II Thu, 18 Jan 2024 03:32:56 +0000 Cyrus Cumming https://cyruscumming.info/Pradasphere-II Cyrus Cumming Contact Team Donnie Luu, Anna Kulachek, Osvald Landmark, Kartik Tuli, Cyrus Cumming Info Exhibition Identity, 2023 Overview Pradasphere II is the follow-on from our original exhibition almost 10 years ago: this time more than twice as large. Occupying the entirety of the Start Museum in Shanghai, Pradasphere II combines the ordered classification of the magazzino — populated with nearly 200 looks, organized chronologically — with a fragmentary array of spatial mock-ups: from historical spaces in Milan and boutiques, to cinema, gallery, Fondazione Prada, and the America’s Cup yacht Luna Rossa.&nbsp;The repetition and expansion of the images – representing the broad diversify of Prada passions from fashion to art to sport – take inspiration from the hyper-organization of the magazzino warehouse concept. <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/a4630100ba7c97a58e7ca73155c1d5a8ee5f758bf27546adae7a69b37d5d683d/TEST.jpg" data-mid="202088623" border="0" data-scale="100" src="https://freight.cargo.site/w/1000/i/a4630100ba7c97a58e7ca73155c1d5a8ee5f758bf27546adae7a69b37d5d683d/TEST.jpg" /> <img width="1080" height="1215" width_o="1080" height_o="1215" data-src="https://freight.cargo.site/t/original/i/bfe31a8f4c1aaa5d9056c6cf7b7cec012935b599f7b48173003e3afb4cd6c4c4/Showtime_CS_12_App_Tile_v2.jpg" data-mid="202088820" border="0" src="https://freight.cargo.site/w/1000/i/bfe31a8f4c1aaa5d9056c6cf7b7cec012935b599f7b48173003e3afb4cd6c4c4/Showtime_CS_12_App_Tile_v2.jpg" /> <img width="1080" height="1215" width_o="1080" height_o="1215" data-src="https://freight.cargo.site/t/original/i/ee81669b1acc64ab18a4c7be79e823fe04446cff95f21891d76caf25bc8d70af/Showtime_CS_12_App_Tile_v3.jpg" data-mid="202088821" border="0" src="https://freight.cargo.site/w/1000/i/ee81669b1acc64ab18a4c7be79e823fe04446cff95f21891d76caf25bc8d70af/Showtime_CS_12_App_Tile_v3.jpg" /> <img width="3840" height="2160" width_o="3840" height_o="2160" data-src="https://freight.cargo.site/t/original/i/4b9dcc3716a93d30d879e23e6efd6438a1cc49e1e239216ecf8f51fbb2643834/PRADASPHERE_II_Exterio_v2_6.jpg" data-mid="202088469" border="0" src="https://freight.cargo.site/w/1000/i/4b9dcc3716a93d30d879e23e6efd6438a1cc49e1e239216ecf8f51fbb2643834/PRADASPHERE_II_Exterio_v2_6.jpg" /> https://cyruscumming.info/Chanel-Connects Thu, 18 Jan 2024 04:08:17 +0000 Cyrus Cumming https://cyruscumming.info/Chanel-Connects Cyrus Cumming Contact Team 2x4, JiEun Rim, Amy Xu, Kartik Tuli, Cyrus Cumming, Nancy Hong Info Identity, Campaign, 2023 Overview Chanel Connects is an arts and culture podcast. I collaborated with 2x4 and the iconic house on identity, campaign concept, and production for season three exploring the theme of connection, with conversations between creative minds across art, film, music, architecture, technology, and autobiography. <img width="2560" height="1440" width_o="2560" height_o="1440" data-src="https://freight.cargo.site/t/original/i/161f0bf5b32e1c6623dfb79e6659a646d796a639006566547f0623b8c6b4a7a1/STITCHER-CLASSIC-FRONT-PAGE-LANDSCAPE-ART_MARGARET-SAVANNAH_2560X1440-2.jpg" data-mid="202088966" border="0" src="https://freight.cargo.site/w/1000/i/161f0bf5b32e1c6623dfb79e6659a646d796a639006566547f0623b8c6b4a7a1/STITCHER-CLASSIC-FRONT-PAGE-LANDSCAPE-ART_MARGARET-SAVANNAH_2560X1440-2.jpg" /> https://cyruscumming.info/Mountain-Hardwear Thu, 18 Jan 2024 00:31:43 +0000 Cyrus Cumming https://cyruscumming.info/Mountain-Hardwear Cyrus Cumming Contact Team Andrea Trabucco-Campos, Zoe Lin, Suyoung Yang, Alaijah Hampton, John ChoiType Design: Andrea Trabucco-Campos, SuperContinente Info Brand Refresh, 2023 Overview Founded by a small group of industry iconoclasts in 1993, Mountain Hardwear gained credibility and praise from outdoor enthusiasts everywhere. We worked closely with the Mountain Hardwear team to develop a new identity, grounded in a revitalized purpose, positioning and tone of voice, and brought to life with an evolution of the logo, new art direction, brand color, and a custom typographic family that is based on the iconic geometric elements of the Mountain Hardwear nut. <img width="1080" height="1215" width_o="1080" height_o="1215" data-src="https://freight.cargo.site/t/original/i/3ae783e75895996fbc63ace70bd6eb3c2b88c4c29cde4d51406ca19d8b0c8104/01-MHW-Box_Tent-Final-Gretel_02.jpg" data-mid="202081301" border="0" src="https://freight.cargo.site/w/1000/i/3ae783e75895996fbc63ace70bd6eb3c2b88c4c29cde4d51406ca19d8b0c8104/01-MHW-Box_Tent-Final-Gretel_02.jpg" /> <img width="1080" height="1215" width_o="1080" height_o="1215" data-src="https://freight.cargo.site/t/original/i/29a949426a96719181fc7f5f48bbd48a3b9047286402340380a36967a4d8f77f/27-MHW-Wilderness-Gretel_02.jpg" data-mid="202081326" border="0" src="https://freight.cargo.site/w/1000/i/29a949426a96719181fc7f5f48bbd48a3b9047286402340380a36967a4d8f77f/27-MHW-Wilderness-Gretel_02.jpg" /> https://cyruscumming.info/Showtime Wed, 20 Jul 2022 01:03:29 +0000 Cyrus Cumming https://cyruscumming.info/Showtime Cyrus Cumming Contact Team Ryan Moore,&nbsp;Sue Murphy, Julian Bevan,&nbsp;John Meyers,&nbsp;Cyrus Cumming, John Choi, Eric Overton,&nbsp;Justin Au, Adam Lowe, Johannes Geier, Jonathan Correira,&nbsp;Nina Goldberg Info Network Refresh, 2022 Overview Known for boundary-pushing original series, films and docs along with a curated selection of movies and live-sports, Showtime needed to evolve their brand to reflect their ambition as a streaming-first platform. By distilling down to a few iconic brand signatures: color, typography and visual language of light - we built a nimble, functional and hyper-consistent identity system that unifies the viewer experience across streaming, the network, digital and social. <img width="2055" height="1156" width_o="2055" height_o="1156" data-src="https://freight.cargo.site/t/original/i/2e4edb449ff9d80d73440727a44f13cf712da122ab00d40a6c99b45fe5f22813/TSQ_v5.png" data-mid="162272515" border="0" src="https://freight.cargo.site/w/1000/i/2e4edb449ff9d80d73440727a44f13cf712da122ab00d40a6c99b45fe5f22813/TSQ_v5.png" /> <img width="3840" height="2160" width_o="3840" height_o="2160" data-src="https://freight.cargo.site/t/original/i/86105922c03d8e6010e5b93a1a531c06b1dd9c2f6fad386c2c9225636ff5f819/16x9_TITLECARD_FULL-SCREEN_QUOTE-2-LINE_KEYABLE-0-00-00-00.jpg" data-mid="148488059" border="0" src="https://freight.cargo.site/w/1000/i/86105922c03d8e6010e5b93a1a531c06b1dd9c2f6fad386c2c9225636ff5f819/16x9_TITLECARD_FULL-SCREEN_QUOTE-2-LINE_KEYABLE-0-00-00-00.jpg" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/e7503ce91e6074c81769d4981d5519397e4295e76a8b9c95c074844d07bec6cb/slipstream.png" data-mid="148275953" border="0" src="https://freight.cargo.site/w/1000/i/e7503ce91e6074c81769d4981d5519397e4295e76a8b9c95c074844d07bec6cb/slipstream.png" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/9b895ea19e7ff5098e61ccc49642666c7ce0fdeec5e6e1bb903c589b2954e862/Screen-Shot-2021-11-11-at-1.14.27-PM.png" data-mid="148272267" border="0" src="https://freight.cargo.site/w/1000/i/9b895ea19e7ff5098e61ccc49642666c7ce0fdeec5e6e1bb903c589b2954e862/Screen-Shot-2021-11-11-at-1.14.27-PM.png" /> <img width="1008" height="1134" width_o="1008" height_o="1134" data-src="https://freight.cargo.site/t/original/i/966b519d2eb75963f0bbf93a6e9ec3b22d9c4bb9e306c7219215961f67578935/Showtime_CS_06_Pelican_Case_crop.png" data-mid="162272081" border="0" src="https://freight.cargo.site/w/1000/i/966b519d2eb75963f0bbf93a6e9ec3b22d9c4bb9e306c7219215961f67578935/Showtime_CS_06_Pelican_Case_crop.png" /> <img width="1333" height="1500" width_o="1333" height_o="1500" data-src="https://freight.cargo.site/t/original/i/1c393e2fedf6ff79c301f11751563b90c12b705bf9d5772558eda1fa73bdddec/Showtime_CS_12_App_Tile_v2.png" data-mid="162286271" border="0" src="https://freight.cargo.site/w/1000/i/1c393e2fedf6ff79c301f11751563b90c12b705bf9d5772558eda1fa73bdddec/Showtime_CS_12_App_Tile_v2.png" /> https://cyruscumming.info/Yip-Studio Tue, 19 Jul 2022 03:25:02 +0000 Cyrus Cumming https://cyruscumming.info/Yip-Studio Cyrus Cumming Contact Team *Cake photography by Amy Yip Info Social, 2021 - Present Overview Amy Yip is an NYC-based cake designer crafting bespoke “rock-shaped” cakes. She utilizes a background in printmaking to transform her desserts into pieces of interactive sculpture art. We have an ongoing collaboration to both promote events and explore her work in digital spaces through the use of animation and A.I. tools. Promotional flyer for a Fasion Week event at THE BREAK. Oishii, a strawberry farming company, sponsored Yip.Studio with cake ingredients. &nbsp; Promotional flyer for a marketplace pop-up hosted by THE BREAK. &nbsp; Promotional flyer an annual event held at The Noguchi Museum, Noguchi at Night. Yip.Studio provided over 200 cake pops to attendees.&nbsp; We trained a neural network on 500 images of Yip.Studio cakes to see what types of patterns would emerge. The resulting designs are interesting in their own right. &nbsp; <img width="960" height="1080" width_o="960" height_o="1080" data-src="https://freight.cargo.site/t/original/i/7c3c0f63f2a0f6c8e34943f6ff153735187364337a580d35d7ecd0bf07c045d7/Input_vert-0-00-00-00.jpg" data-mid="149406311" border="0" src="https://freight.cargo.site/w/960/i/7c3c0f63f2a0f6c8e34943f6ff153735187364337a580d35d7ecd0bf07c045d7/Input_vert-0-00-00-00.jpg" /> <img width="960" height="1080" width_o="960" height_o="1080" data-src="https://freight.cargo.site/t/original/i/0369c7160724e9e7486d345bb1f6b084e136607a3c915a33e6777a5b83b926f2/Outputs_vert-0-00-00-00.jpg" data-mid="149406310" border="0" src="https://freight.cargo.site/w/960/i/0369c7160724e9e7486d345bb1f6b084e136607a3c915a33e6777a5b83b926f2/Outputs_vert-0-00-00-00.jpg" /> https://cyruscumming.info/Mode Wed, 18 Jan 2023 17:57:54 +0000 Cyrus Cumming https://cyruscumming.info/Mode Cyrus Cumming Contact Team Simon Chong, Kasia Galla Barrett, Mahek Singh, Natia Gogotidze, Justin Au, Suyoung Yang, Nick Dean Smith, Yeni Kim, Casey Yang, Pedro Corzo, Lynsey Petruskevich Info Brand identity, 2022 Overview Led by visionary founders who created the platform believing in the universal power of data, Mode was set to build upon its success within the business intelligence space by making it accessible to a wider range of users in modern data-driven organizations. Shifting modes is the core behavior of the identity system. An analogous green palette, a variable typeface paired with more hardworking faces, and a constantly shifting graphic language of modular shapes allows Mode to quickly switch from exploratory to analytical expressions. The logo itself is also dynamic, building off the variable typeface WT Zaft² by WiseType. <img width="3840" height="2160" width_o="3840" height_o="2160" data-src="https://freight.cargo.site/t/original/i/20d6dffe8cc966eed25c9a6dadd137e33ba87fee1a068faa1db732bb2cb26a00/Mode_CS_04_Product_Screen.png" data-mid="165232270" border="0" src="https://freight.cargo.site/w/1000/i/20d6dffe8cc966eed25c9a6dadd137e33ba87fee1a068faa1db732bb2cb26a00/Mode_CS_04_Product_Screen.png" /> <img width="3604" height="2028" width_o="3604" height_o="2028" data-src="https://freight.cargo.site/t/original/i/ecd3bbf4c61c4214d7a0c9df8b833f3407e827832d605759d7096b65410da103/Mode_CS_11_Book.jpg" data-mid="165179861" border="0" src="https://freight.cargo.site/w/1000/i/ecd3bbf4c61c4214d7a0c9df8b833f3407e827832d605759d7096b65410da103/Mode_CS_11_Book.jpg" /> https://cyruscumming.info/Paypal Sat, 31 Dec 2022 19:27:28 +0000 Cyrus Cumming https://cyruscumming.info/Paypal Cyrus Cumming Contact Team Ryan Moore, Simon Chong, Carter Bird, Mahek Singh , Jess Watts, Andy Keating, Zoe Lin, Jim Ward, John Choi, Chen Longo, Cyrus Cumming, Liam Hill, Pedro Corzo Info Brand identity, 2022 Overview For more than 20 years, PayPal has remained at the forefront of the digital payment revolution, leveraging technology to help make financial services and commerce more convenient, affordable, and secure. Following tremendous company growth and broader cultural change, there was an opportunity to expand and energize the brand, building upon the strength of their iconic assets. The visual identity is a natural evolution of the iconic PayPal look and feel, encompassing a new set of brand principles built on trust, delight, equality, and community. A new graphic language, paired with motion assets bring the evolved logo and brand to life — constantly opening up to show the possibilities with PayPal. <img width="2500" height="1406" width_o="2500" height_o="1406" data-src="https://freight.cargo.site/t/original/i/07846d76917c7ce898934b0d63eac21338f2cc60b807ca07e5c1209a2b76595a/Paypal_Type_Specimen_01.png" data-mid="163196811" border="0" src="https://freight.cargo.site/w/1000/i/07846d76917c7ce898934b0d63eac21338f2cc60b807ca07e5c1209a2b76595a/Paypal_Type_Specimen_01.png" /> https://cyruscumming.info/RISD Sat, 21 Jan 2023 23:34:09 +0000 Cyrus Cumming https://cyruscumming.info/RISD Cyrus Cumming Contact Team Ryan Moore, Andrea Trabucco-Campos, Dylan Mulvaney, Lea Loo, Kasia Galla Barrett, Kerry Griner, Aanvik Singh, John Choi, Alaijah Hampton Type design: Ryan Bugden Info Brand identity, 2022 Overview Founded in Providence in 1877, Rhode Island School of Design is one of the leading art and design schools in the world. Known for its cross-disciplinary approach to art and design pedagogy, RISD has always attracted students who are interested in making while critically engaging with culture and producing ideas that impact the future. An art and design education is never complete. Designers, artists and scholars make the invisible visible through a constant iterative dialogue with their peers and with culture at large. A dynamic, constantly evolving process of learning, interrogating, making, critiquing, and starting again. The design system captures this endless loop in a simple and recognizable typographic signature that ranges from complete to incomplete and ensures consistency while allowing for flexibility and expression. <img width="5334" height="3000" width_o="5334" height_o="3000" data-src="https://freight.cargo.site/t/original/i/5847fdd2afe8ea1da4ab694318086645f98afb9f4f9a6a6be7ac4182cbd77150/05_RISD_Identity_Framework_by_Gretel_Posters.jpg" data-mid="165525939" border="0" src="https://freight.cargo.site/w/1000/i/5847fdd2afe8ea1da4ab694318086645f98afb9f4f9a6a6be7ac4182cbd77150/05_RISD_Identity_Framework_by_Gretel_Posters.jpg" /> <img width="6039" height="3397" width_o="6039" height_o="3397" data-src="https://freight.cargo.site/t/original/i/bbe6166cdef948f9e811de8f27a07181fb0b80b87331bebf959372e8fa2e8840/14_RISD_Identity_Framework_by_Gretel_Flags.jpg" data-mid="165527110" border="0" src="https://freight.cargo.site/w/1000/i/bbe6166cdef948f9e811de8f27a07181fb0b80b87331bebf959372e8fa2e8840/14_RISD_Identity_Framework_by_Gretel_Flags.jpg" /> https://cyruscumming.info/Kodansha Tue, 19 Jul 2022 03:01:17 +0000 Cyrus Cumming https://cyruscumming.info/Kodansha Cyrus Cumming Contact Team Sue Murphy,&nbsp;Dylan Mulvane,&nbsp;Andrew Stubbs Johnston,&nbsp;Daniel Edmundson,&nbsp;Lea Loo, Fumi Omori, Ayako Ito, Priscilla Chung,&nbsp;Cyrus Cumming,&nbsp;Carter Bird,&nbsp;Haley Klatzkin, Kerry Griner, Emilie Shane, Sam Chung Info Brand identity, 2020 Overview Kodansha is Japan’s largest publisher, responsible for bringing some of the most incredible stories to the world — from Akira and Pretty Guardian Sailor Moon to non-fiction and children’s books, as well as the discovery of globally renowned author Haruki Murakami. The challenge was to create a logo and system that could feel both modern and timeless. Kodansha’s new purpose pointed to pushing boundaries, opening up readers to new realities by merging unexpected cultures and characters—all together into one place. The brand’s signature behavior and resulting symbol reflected this: rooted in the core idea of intersection – between creators and fans, tradition and innovation, and a remarkable set of genres and audiences. <img width="1244" height="1407" width_o="1244" height_o="1407" data-src="https://freight.cargo.site/t/original/i/452e4e6c9c9cb67c24838dc5cf5b919b23eea43c3bfb39fd92d00d78e304ee99/Kodansha_CaseStudy_MultipleSpines_vert.png" data-mid="148184937" border="0" src="https://freight.cargo.site/w/1000/i/452e4e6c9c9cb67c24838dc5cf5b919b23eea43c3bfb39fd92d00d78e304ee99/Kodansha_CaseStudy_MultipleSpines_vert.png" /> <img width="1493" height="1688" width_o="1493" height_o="1688" data-src="https://freight.cargo.site/t/original/i/19993e2ec84f3fe750216dffb0cd6c4a8df9658381a778b07d93b7e3c0d42727/Kodansha_CaseStudy_PublicationSpine_vertical.png" data-mid="148184935" border="0" src="https://freight.cargo.site/w/1000/i/19993e2ec84f3fe750216dffb0cd6c4a8df9658381a778b07d93b7e3c0d42727/Kodansha_CaseStudy_PublicationSpine_vertical.png" /> <img width="1244" height="1407" width_o="1244" height_o="1407" data-src="https://freight.cargo.site/t/original/i/01750c65f22ab7b70be040f107677bafa07cedf1e178f1af1bc39fe926debb33/Kodansha_CaseStudy_PrintAd_vertical.png" data-mid="148184934" border="0" src="https://freight.cargo.site/w/1000/i/01750c65f22ab7b70be040f107677bafa07cedf1e178f1af1bc39fe926debb33/Kodansha_CaseStudy_PrintAd_vertical.png" /> <img width="1062" height="1201" width_o="1062" height_o="1201" data-src="https://freight.cargo.site/t/original/i/d56f6ec888d6887110147d88e10242834a7297838d1a47dc0a68ddabeec9ec1b/Kodansha_CaseStudy_ExteriorBanner_2500_1667_vertical.png" data-mid="148184932" border="0" src="https://freight.cargo.site/w/1000/i/d56f6ec888d6887110147d88e10242834a7297838d1a47dc0a68ddabeec9ec1b/Kodansha_CaseStudy_ExteriorBanner_2500_1667_vertical.png" /> <img width="1000" height="1131" width_o="1000" height_o="1131" data-src="https://freight.cargo.site/t/original/i/086c92897c70bfca19d50cd4dcb20ae4b20984f66038bb9218b03bb4dc22f8d8/Icon_Grid_2.gif" data-mid="148184931" border="0" src="https://freight.cargo.site/w/1000/i/086c92897c70bfca19d50cd4dcb20ae4b20984f66038bb9218b03bb4dc22f8d8/Icon_Grid_2.gif" /> <img width="1244" height="1407" width_o="1244" height_o="1407" data-src="https://freight.cargo.site/t/original/i/cf03bcd7ab1da6b1c92c93e21475bc8917dcf7ec2badca613187b1a34748ed1e/Kodansha-CaseStudy-BusinessCards_vertical.png" data-mid="148184940" border="0" src="https://freight.cargo.site/w/1000/i/cf03bcd7ab1da6b1c92c93e21475bc8917dcf7ec2badca613187b1a34748ed1e/Kodansha-CaseStudy-BusinessCards_vertical.png" /> <img width="2200" height="1379" width_o="2200" height_o="1379" data-src="https://freight.cargo.site/t/original/i/e7279504553d126bea756cf6287b62fb048ca98b378e414f35d99ea2af0aef29/Kodansha_CaseStudy_Walls.png" data-mid="148184944" border="0" src="https://freight.cargo.site/w/1000/i/e7279504553d126bea756cf6287b62fb048ca98b378e414f35d99ea2af0aef29/Kodansha_CaseStudy_Walls.png" />