Ryan Moore, Sue Murphy, Julian Bevan, John Meyers, Cyrus Cumming, John Choi, Eric Overton, Justin Au, Adam Lowe, Johannes Geier, Jonathan Correira, Nina Goldberg


Network Refresh,


Known for boundary-pushing original series, films and docs along with a curated selection of movies and live-sports, Showtime needed to evolve their brand to reflect their ambition as a streaming-first platform. By distilling down to a few iconic brand signatures: color, typography and visual language of light - we built a nimble, functional and hyper-consistent identity system that unifies the viewer experience across streaming, the network, digital and social.

© Cyrus Cumming 2024