Team
Daniel Edmundson, Sue Murph, Kerry Grine, Anna Schneider-Mayerso, Nathan Frisch, Colin Kinsley, Justin Au, Marisa Avelin, Matt Delbridge
Daniel Edmundson, Sue Murph, Kerry Grine, Anna Schneider-Mayerso, Nathan Frisch, Colin Kinsley, Justin Au, Marisa Avelin, Matt Delbridge
Info
Brand identity,
2021
Overview
Noom is on a mission to help people live healthier lives through behavior change, with a platform grounded in science and psychology. We developed a robust brand identity anchored around navigating healthier choices.
Noom is on a mission to help people live healthier lives through behavior change, with a platform grounded in science and psychology. We developed a robust brand identity anchored around navigating healthier choices.
The motion system helps guide users along their journey with dynamic paths and wayfinding markers. The new symbol, a modern interpretation of a compass, points the way. It integrates seamlessly into a custom wordmark, making the logo itself a living and responsive brand asset.
![](https://freight.cargo.site/t/original/i/f28d7c633898a6f2df097c7e9d966b696385c78ad1277c0ee0fa5492a12730d7/Deck_Map_004_30fps.gif)
![](https://freight.cargo.site/t/original/i/46731e2960a7e4f5d01c567eb75c50972e2882dcaac6a55234f14c4e0d55c5ad/Noom_03_Type.png)
![](https://freight.cargo.site/t/original/i/a7d33bc60d921d0310a6ad309ed13bec7502177d68aec80950696e79c57cd703/Noom_WildPosting.jpg)
![](https://freight.cargo.site/t/original/i/c2ab582e693bd42310dada7192bd6895793e529d6d546b4438acfc4abcf33df6/Noom_Brand_Book_02.jpg)
![](https://freight.cargo.site/t/original/i/30bdcd422e4f69a2bf85270c31f5029c39f02f615d6a50b0cd40e1601e77b5fc/Logo_Breakdown_v2_2.gif)
![](https://freight.cargo.site/t/original/i/67f8d2ad8b6e823f9692691e2b8e5a8c49032457fcfd3361dde8116cba99dc5d/Screen-Shot-2022-05-19-at-8.14.30-PM.png)