Daniel Edmundson, Sue Murph, Kerry Grine, Anna Schneider-Mayerso, Nathan Frisch, Colin Kinsley, Justin Au, Marisa Avelin, Matt Delbridge


Brand identity,


Noom is on a mission to help people live healthier lives through behavior change, with a platform grounded in science and psychology. We developed a robust brand identity anchored around navigating healthier choices.

The motion system helps guide users along their journey with dynamic paths and wayfinding markers. The new symbol, a modern interpretation of a compass, points the way. It integrates seamlessly into a custom wordmark, making the logo itself a living and responsive brand asset. 

© Cyrus Cumming 2024