Andrea Trabucco-Campos, Zoe Lin, Suyoung Yang, Alaijah Hampton, John Choi
Type Design: Andrea Trabucco-Campos, SuperContinente


Brand Refresh,


Founded by a small group of industry iconoclasts in 1993, Mountain Hardwear gained credibility and praise from outdoor enthusiasts everywhere. We worked closely with the Mountain Hardwear team to develop a new identity, grounded in a revitalized purpose, positioning and tone of voice, and brought to life with an evolution of the logo, new art direction, brand color, and a custom typographic family that is based on the iconic geometric elements of the Mountain Hardwear nut.

© Cyrus Cumming 2024