Sue Murphy, Dylan Mulvane, Andrew Stubbs Johnston, Daniel Edmundson, Lea Loo, Fumi Omori, Ayako Ito, Priscilla Chung, Cyrus Cumming, Carter Bird, Haley Klatzkin, Kerry Griner, Emilie Shane, Sam Chung


Brand identity,


Kodansha is Japan’s largest publisher, responsible for bringing some of the most incredible stories to the world — from Akira and Pretty Guardian Sailor Moon to non-fiction and children’s books, as well as the discovery of globally renowned author Haruki Murakami.

The challenge was to create a logo and system that could feel both modern and timeless. Kodansha’s new purpose pointed to pushing boundaries, opening up readers to new realities by merging unexpected cultures and characters—all together into one place. The brand’s signature behavior and resulting symbol reflected this: rooted in the core idea of intersection – between creators and fans, tradition and innovation, and a remarkable set of genres and audiences.

© Cyrus Cumming 2024