Team
Ryan Moore, Matt Delbridge, Andrew Stubbs Johnston, Daniel Edmundson, Andy Keating, Donovan Brien, Cyrus Cumming, Johannes Geie, Galla Barrett, Nathan Frisc, Claire Banks, Sam Chung, William Rauscher
Ryan Moore, Matt Delbridge, Andrew Stubbs Johnston, Daniel Edmundson, Andy Keating, Donovan Brien, Cyrus Cumming, Johannes Geie, Galla Barrett, Nathan Frisc, Claire Banks, Sam Chung, William Rauscher
Info
Brand identity,
2020
Overview
CBS is a global multi-platform media company spanning virtually every form of entertainment. Because of their wide reach and array of offerings, consistency and brand voice are key elements in linking their products together. Our objective was to unify the CBS brand top-to-bottom—content, business units and products—while evolving the brand identity to feel fresh, relevant and meaningful to a wide range of viewers.